Owl Together
As the Director of Marketing and Production for the in-house Marketing-Communications team, I led efforts to drive awareness and registrations for Rice's annual homecoming weekend event and increase donations for the corresponding reunion fundraising campaign. In addition to producing a suite of content across multiple outlets and overseeing a tight production schedule, I spearheaded our segmentation strategy, helped activate a new third-party registration platform and collaborated on a unique branding approach that utilized artwork from an outsourced illustrator.
During this period, our email marketing specialist was out on leave, so I had to jump in to build and send fundraising emails as well. I also served as the Marketing-Communications team liaison with parters across campus, attending regular meetings and relaying pertinent information and status updates. It was a truly collaborative effort with several stakeholders and moving parts, but our efforts ultimately resulted in record-breaking registration and fundraising numbers.
Web
![](https://cdn.myportfolio.com/cba0b4c284599a5a687c45839e246150/aeacd4d4-18ce-4e1b-a827-32a7b8f345b6_rw_1920.jpg?h=add9cc6de18d1a7aeef4b12be21d1944)
Email
![](https://cdn.myportfolio.com/cba0b4c284599a5a687c45839e246150/a16a4aea-d335-4fe1-b966-e191fb1e4130_rw_600.png?h=c99ba8273127b2c79d8b31f38d984eaa)
![](https://cdn.myportfolio.com/cba0b4c284599a5a687c45839e246150/36bc4f79-459e-4ff6-973b-5541e1df46e1_rw_600.png?h=b88a7902b67070d59b71201b5f8af85e)
Print Mailers
![](https://cdn.myportfolio.com/cba0b4c284599a5a687c45839e246150/938e4475-e53f-4dc0-90cf-de0066000e7f_rw_1200.jpg?h=318cb5616c49645017b4ed6e9ab44855)
![](https://cdn.myportfolio.com/cba0b4c284599a5a687c45839e246150/0d325df7-5f4b-4cad-abbb-8b7f004cec5b_rw_1200.jpg?h=ed7cc5c78f1025a2441df6d419e2cef2)
![](https://cdn.myportfolio.com/cba0b4c284599a5a687c45839e246150/075a5b37-9cef-442f-a06b-a5b9ea9dc5cd_rw_600.jpg?h=03f757fd75fb3b7a3748f191225177da)
![](https://cdn.myportfolio.com/cba0b4c284599a5a687c45839e246150/f7026648-b1fe-44f3-9424-ddc436d725a6_rw_600.jpg?h=be633c1ebabe97884d61353d27a440fa)
Social Media
![](https://cdn.myportfolio.com/cba0b4c284599a5a687c45839e246150/043d64e6-6be0-49ee-84d5-4c420107a04d_rw_600.png?h=a121c5ede40a15af90deaff95a10cdb2)
![](https://cdn.myportfolio.com/cba0b4c284599a5a687c45839e246150/08ca5274-3e5d-47df-9581-73d95b0e3e10_rw_600.png?h=5696a545b3c9bc08cb93095582946740)
![](https://cdn.myportfolio.com/cba0b4c284599a5a687c45839e246150/379260a6-3337-4cd3-9f6d-4ff4eb9a35dd_rw_600.png?h=0b15f27e07c6d633aa6b657f0813334a)
![](https://cdn.myportfolio.com/cba0b4c284599a5a687c45839e246150/01072000-2b0e-4262-89d1-ac19c2c75272_rw_600.png?h=b419dba1506fcc18ea997f506a3244b0)
![](https://cdn.myportfolio.com/cba0b4c284599a5a687c45839e246150/e453be99-33b0-47db-9dd1-76210fe1c180_rw_600.png?h=c1e77b28409d52d720b98b694c542a52)
Event Signage
![](https://cdn.myportfolio.com/cba0b4c284599a5a687c45839e246150/b0d23512-085b-41a7-8476-a6bcb9d218c9_rw_1920.jpg?h=dd5613d11b1d69f6eb64cc9cd079df83)
Rice Annual Fund Socks Campaign
I led the charge to bring a fresh look and approach to Rice's annual sock campaign. I collaborated with the team's graphic designer, web developer, email designer and social media specialist to help guide a multi-faceted approach to drive donations and participation across all the organization's digital and print channels (in addition to designing, producing and fulfilling the actual socks themselves).
Email
![](https://cdn.myportfolio.com/cba0b4c284599a5a687c45839e246150/bdc32f64-c3b9-41ec-81cb-93275288105f_rw_600.gif?h=b91ec57e2a56d5520897206a038f2929)
Print Mailer
![](https://cdn.myportfolio.com/cba0b4c284599a5a687c45839e246150/77d84f35-d003-4c94-8cae-9db1808b8e02_rw_1200.jpg?h=3a080f9132b656eaffeb049f7e4d2275)
![](https://cdn.myportfolio.com/cba0b4c284599a5a687c45839e246150/c070a324-bc66-4cb9-8d3d-a9ab7b8826b5_rw_1200.jpg?h=a99ea35c00e8869dc4955e8597794c62)
Social Media
![](https://cdn.myportfolio.com/cba0b4c284599a5a687c45839e246150/80d32109-ad36-4324-a22a-3933607c6cba_rw_600.gif?h=958b4904d72a11d4d55877a3d1fd35ee)
![](https://cdn.myportfolio.com/cba0b4c284599a5a687c45839e246150/21ba55cf-6e72-40b8-a798-4e95c5dd0274_rw_600.png?h=c66c4f6857fe8eb5bacbcec6dcc17c35)
![](https://cdn.myportfolio.com/cba0b4c284599a5a687c45839e246150/39575a1a-a334-40ad-8143-9a3d9d902e3d_rw_1200.png?h=998d5dd29c68087ae3d1a85344c12f67)
![](https://cdn.myportfolio.com/cba0b4c284599a5a687c45839e246150/bc39ee78-5067-4570-a0b7-3434291ef7d6_rw_1200.png?h=bc050d033586804a765ea8b5e4e46d05)
![](https://cdn.myportfolio.com/cba0b4c284599a5a687c45839e246150/4d1471a7-097a-4b58-bc42-b8154a244874_rw_3840.jpg?h=04c7b48b4930f6dec378336d8902c90b)
Web
![](https://cdn.myportfolio.com/cba0b4c284599a5a687c45839e246150/82dd22d9-e7a0-4ab3-8663-e176fda8f0a2_rw_1920.jpg?h=3be99a88ba5d5af83bb2336f42436d96)
Laureates Awards Ceremony
For the Association of Rice Alumni's most prestigious event of the year, I led the team that designed and delivered an elegant branded suite of materials designed to celebrate the honorees and drive registration.
Email
![](https://cdn.myportfolio.com/cba0b4c284599a5a687c45839e246150/ff5199e6-14d7-466e-995b-72ebc3fc2aad_rw_1200.jpg?h=38898676c2b2677e083cb02e672ada05)
![](https://cdn.myportfolio.com/cba0b4c284599a5a687c45839e246150/ea6c08d0-0d68-4dfc-a21c-9e7db19ea599_rw_1200.jpg?h=b79b0ba51d6477ff954bf91514cef39f)
Event Signage
![](https://cdn.myportfolio.com/cba0b4c284599a5a687c45839e246150/2062bfb3-a7a7-4935-b9d7-210d00451ef0_rw_1920.jpeg?h=26baf0644929d95f477ca7ebb0dc8488)
Print Invitation
![](https://cdn.myportfolio.com/cba0b4c284599a5a687c45839e246150/9c37c9f9-b269-48e9-8362-d6d636b0896f_rw_600.jpg?h=9362aca9906de9aed0748921832b3663)
![](https://cdn.myportfolio.com/cba0b4c284599a5a687c45839e246150/ed6d6956-6c0d-4fa3-9db4-cec87da5ac25_rw_1200.jpg?h=e8ad8dd59ef74a980ba8bee7c2fe124a)
![](https://cdn.myportfolio.com/cba0b4c284599a5a687c45839e246150/620e0f9b-4c64-4c7b-b759-cca38619ff5b_rw_1200.png?h=725b7dc44f27c3276db867a8acc46059)
Social Media
![](https://cdn.myportfolio.com/cba0b4c284599a5a687c45839e246150/553a3c29-790e-4a9d-9509-15fba22aa787_rw_600.gif?h=f460a6b4c70331d271713b195af6567e)
![](https://cdn.myportfolio.com/cba0b4c284599a5a687c45839e246150/319f713f-fc7e-48f6-934a-21a18102eeb2_rw_1200.png?h=37f5778a3bbbdfec14ac7987b9d62ef0)
![](https://cdn.myportfolio.com/cba0b4c284599a5a687c45839e246150/1feeae6c-c937-406d-ad9d-75c5d86e9159_rw_1200.png?h=0bb28aeed02593a75a8fb587dd3af84e)
![](https://cdn.myportfolio.com/cba0b4c284599a5a687c45839e246150/fa0d0dab-203a-4b3c-8a34-b6190e17b7fd_rw_600.png?h=d3d970d40069b53a06c53b7e4e41b325)
Video
![](https://cdn.myportfolio.com/cba0b4c284599a5a687c45839e246150/2b215a05-8e70-4b4c-bebe-4acc00cf0668_rw_1200.png?h=833b2c8840f9abf84803300bf3b05a5a)
Web
![](https://cdn.myportfolio.com/cba0b4c284599a5a687c45839e246150/b37faa8f-236b-4446-a8b2-de68993fddbb_rw_1920.jpg?h=a604257b366fe85169f850f951a4b04f)
![](https://cdn.myportfolio.com/cba0b4c284599a5a687c45839e246150/83b9181d-c1cc-423d-bec0-bd91c6717e1f_rw_1920.jpg?h=62ba4155217045169198d1d45e42e8ba)